LA MÉDAILLE QUI RÉGALE
On April 12, 60,000 runners will take to the streets of Paris to take on the legendary marathon challenge (42.195 km).
Once they cross the finish line, the celebration doesn’t stop there - it continues throughout the entire city.
With La Médaille qui régale, Parisian retailers are invited to take part in this major celebration by offering a special deal to finishers on race day and the following day, upon presentation of their official medal.
All information regarding participating establishments will be updated on April 2, 2026.
The concept
With their medal, marathon runners can visit partner businesses participating in the initiative to enjoy the special offer you have created. A simple, festive, and friendly way to congratulate their achievement and extend the energy of the Schneider Electric Paris Marathon far beyond the finish line.
Why participate?
A great opportunity to:
🏃 Celebrate the achievement of 60,000 runners in a joyful and positive atmosphere
🎉 Bring your neighborhood to life in the spirit of the marathon
🔗 Build connections between shop owners, runners, supporters, and Parisians
📍 Gain visibility among thousands of participants and visitors
How to join the adventure?
It’s simple:
- Fill in the application form
- Receive a confirmation email if your establishment is selected
What happens next?
By joining the initiative,
📍 Your establishment will be listed on the official Schneider Electric Paris Marathon website
📲 You will receive a ready-to-use media kit by email to help you communicate
🎉 In the 7 days leading up to the Marathon, you will receive your sticker directly at your store address
Display it in your window - and you are officially part of the adventure!
Together, let’s celebrate Paris before, during, and after the race.
And let’s prove that a medal is worth celebrating far beyond the finish line and all across the city🏅✨ Because a medal deserves to be celebrated… and enjoyed 🏅🎉
Would you like to be part of this celebration?
Don’t wait any longer - submit your information via the form below:
/!\ Applications are open until March 31, 2026 (included). After this date, no applications will be processed.
Do you have a question regarding the Médaille qui régale initiative? You can contact us at: medaillequiregale@aso.fr